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  • Writer's pictureAthlete + Is New Main Sponsor of the Real Betis and Sevilla FC Regatta

Updated: Dec 5, 2023

MAS Secures Live Teledeporte Coverage in All Platforms, the leading talent marketing and sport scholarship consulting agency, proudly announces a one year deal with the Andalusian Rowing Federation.

The Andalusian Rowing Federation and Juanjo Marquez’s newest acquisition,, are delighted to announce their partnership for the 56th annual Sevilla- Betis rowing regatta. Along with supporting the man and women competition which features World Championships and Olympic medalists, such as: Javier García, Antonio Guzmán, Esperanza Marquez, Ana Navarro representing Real Betis, and Jaime Canalejo, Jorge Knabe, Juan Miguel Palomino Rocio Lao defending the Sevilla colours, will particularly promote the “Rising Stars Regatta”, with top under 18 prospects, eligible and ready to be recruited by top colleges and sports academies in the United States.

The Seville-Betis Regatta is a rowing competition that is held annually in the Andalusian capital, specifically in the Guadalquivir river basin, between two boats made up of athletes from the different local rowing clubs (Real Círculo de Labradores, Club Náutico Sevilla, Club de Remo Guadalquivir 86, Club de Remo Ciudad de Sevilla and Club de Remo Río Grande) that represent the two main football teams in the city, Sevilla Fútbol Club and Real Betis Balompié. Its beginnings date back to October 1960, after a one year break in 2020, returns to its normal format for second year in a row.

“This is the first of many world class events and athletes that is hoping to work with in the coming months.” said AthletePlus Juanjo Marquez. “Andalusia has a rich history of rowing, and we’re glad to have an opportunity to support its present events, as well as the future of local rising stars.added the majority shareholder and new CEO. ten sports solution: basketball, football/soccer, tennis, golf, rowing, wrestling, equestrian, swimming, athletics and volleyball provides student-athletes with increased opportunities to pursue their academic and athletic passion while attending some of the best colleges, universities and world class sport academies around the globe.

The agreement will create a partnership, which, in addition to the in-event advertising, will run for an entire year including online webinars and conferences, jointly organized by Athlete Plus and the Federation, showcasing NCAA rowing experts and scholarships consultants.

The 56th Sevilla-Betis regatta will be held on November 12th at Muelle de las Delicias, where new grandstands have been installed, as well as a big screen for spectators to follow live the race and a brand new hospitality area. It will be broadcast live nationwide in Spain on Teledeporte. This agreement was reached through Media Action Sports, the media distribution agency owned by Juanjo Marquez.

The event is one of the most prestigious regattas in Spain and it is growing in interest around Europe, mainly propelled by the high level of the participants and their relationship with two of the top La Liga clubs. Both Eurosport and BBC have reveal their appetite for this Clásica Regatta.

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