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Seville's Bold Bid for the 2027 World Rowing Championships: Athlete Plus Leads the Charge

In the thrilling race to host the 2027 World Rowing Championships, three cities have emerged as strong contenders: Lucerne in Switzerland, Varese in Italy, and Seville in Spain. The final decision will be made by the World Rowing Congress on Saturday, 16 November, in a virtual meeting. Among these candidates, Seville stands out not just for its historic charm and vibrant culture but also for the passionate and strategic support it has received from Athlete Plus.


Sevilla WR Championships Bidding
Sevilla WR Championships Bidding

When the city of Seville and Rowing in Andalucía faced challenges with the Regatta Sevilla-Betis, they turned to Athlete Plus for assistance. The CEO of Athlete Plus, Juanjo Marquez, recalls this pivotal moment: "When representatives of the city of Seville and Rowing in Andalucía asked us to help with the struggling Regatta Sevilla-Betis, very few believed Athlete Plus could bring the event live to national and international television. Later they dared our company to bring the World Championships of Rowing to Seville."


Athlete Plus has risen to the challenge, leveraging its expertise in sports marketing and event management to transform Seville's rowing scene. The company’s involvement has not only revitalized the Regatta Sevilla-Betis but has also laid a solid foundation for Seville's bid to host the World Rowing Championships.


Bringing the Vision to Life


Athlete Plus has been instrumental in showcasing Seville’s potential as a world-class rowing venue. Their efforts have included:


  1. Enhanced Media Coverage: By securing live national and international television broadcasts for the Regatta Sevilla-Betis, Athlete Plus has demonstrated Seville’s capability to host and promote large-scale rowing events.

  2. Community Engagement: Athlete Plus has actively involved the local community, generating enthusiasm and support for rowing in Seville. This grassroots effort has created a vibrant rowing culture that is essential for hosting international competitions.

  3. Strategic Partnerships: Forming alliances with key stakeholders, including local government, tourism boards, and sports organizations, Athlete Plus has built a robust support network to back Seville's bid.

  4. Infrastructure Development: Collaborating with city planners and rowing experts, Athlete Plus has contributed to the development of top-notch rowing facilities, ensuring that Seville meets the highest standards for hosting the World Championships.

Seville’s Unique Advantages

Seville offers a unique blend of historical significance and modern amenities, making it an ideal location for the 2027 World Rowing Championships. The city boasts a rich cultural heritage, stunning architecture, and a warm climate, all of which enhance the experience for athletes and spectators alike. Additionally, Seville’s strategic location and excellent transport links make it easily accessible for international visitors.

Looking Ahead


As the World Rowing Congress prepares to make its decision, Seville’s bid stands as a testament to the power of collaboration and innovation. Athlete Plus’s role in this journey highlights the company’s commitment to elevating the sport of rowing and supporting communities in achieving their sporting ambitions.


The prospect of hosting the World Rowing Championships in Seville is not just a dream; it’s a vision brought to life through dedication, expertise, and unwavering belief in the city’s potential. As we await the final decision, one thing is clear: Seville, with the backing of Athlete Plus, is ready to make history.


Stay tuned for the results on 16 November, and join us in supporting Seville’s exciting journey towards becoming the host city for the 2027 World Rowing Championships.

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