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New Owners of Athlete+: Maltese VC BILLC Acquires Majority Stake

Updated: 6 days ago


Athlete+, the renowned agency at the intersection of sports and technology, announces a significant shift in ownership. Maltese venture capital firm BILLC, known for its investments in sports and technology, has acquired a majority stake in Athlete+ LLC, marking an exciting new chapter in the company's growth and evolution.



With this acquisition, Athlete+ will gain access to expanded resources and expertise to further its mission of bridging sports, technology, and community engagement. This strategic move aligns with BILLC's commitment to enhancing sports experiences through innovative technology.


As part of this transition, Juanjo Marquez, the driving force behind Athlete+’s success, will step down from his role as CEO. Marquez will remain actively involved with the company in his new role as Senior Advisor, offering guidance to ensure continuity and ongoing innovation. His leadership and vision have been integral to Athlete+’s position as a pioneer in the industry, and the company looks forward to his continued contributions.


"Building Athlete+ has been an incredible journey, and I’m proud of everything we’ve accomplished as a team," said Juanjo Marquez, former CEO of Athlete+. "I’m excited to continue supporting the company in my new role as Senior Advisor and look forward to seeing how BILLC’s resources and vision will propel Athlete+ to even greater heights. This transition opens a new chapter for us, with boundless opportunities to redefine the sports industry through innovation."


Athlete+ will maintain its core values and commitment to empowering athletes and enhancing fan experiences through digital engagement and data-driven solutions. Under BILLC’s stewardship, Athlete+ is poised to further solidify its presence as a leader in the sports technology landscape.

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